American Dream

The new gold standard for retail, dining and entertainment

North America’s most innovative destination, with over 3 million square feet of indoor experiences

Winner: Most Innovative Retail and Tourism Destination, Global RLI Awards 2023

RLI Awards 2023
Minutes from New York City
4 miles

to Midtown Manhattan

Direct bus and train hub on site

Flanked by I-95, Route 3 and Route 120

Next to MetLife Stadium, home of the New York Giants and New York Jets, and host of the 2026 FIFA World Cup Final

286,500

vehicles pass the property every day

More than 100 million vehicles a year

Unrivaled Numbers
A New Model
0%
Retail
0%
Entertainment

55% entertainment. 45% retail.

Impressive Growth

Visits more than doubled since 2022, while nearby malls grew 15.5% at most

Select a year to see that year’s change

VISIT GROWTH SINCE 2022 · EACH POINT SHOWS THAT YEAR’S GROWTH

+122.6%

visits since 2022, compounded from three years of double-digit growth

CHANGE IN VISITS · SINCE 2022

Source: Placer.ai, total visits year over year. Growth since 2022 is compounded from the yearly figures. The change panel uses one fixed scale for every period.
In the Headlines

American Dream makes national and international headlines

5 Billion

annual media impressions

117M+

annual reach on social media

$500M+

in earned media value

SELECTED COVERAGE, HEADLINES AS PUBLISHED

Our Market

Households in the 50-mile trade area average $115K. Twelve towns next door average over $200K.

Sources: U.S. Census Bureau (trade area; town average household income, 2023). Distances from American Dream. Simplified map.
Asian Influence
14%+

of American Dream’s customers are Asian, above state and national averages

Share of residents who are Asian

Asian population growth over the past decade: Bergen County +21%, Hudson County +47%

100+ exclusive Asian events at American Dream every year

Sources: NJ.gov; U.S. Census Bureau, 2023

The new face of retail

From everyday staples to top-of-the-line luxury

Shopping at the Dream
330+

stores, services and amenities

Tax-free fashion

No New Jersey sales tax on clothing or shoes at any price, versus up to 8.875% in New York City

Browse all 330+ brands
The Avenue

Luxury shopping destination

Where world-class luxury and refined style converge

Global luxury lives here

American Dream features a luxury collection from street style to couture, featuring iconic flagships and leading global fashion houses.

Only location in New Jersey

Alexander Wang, Amouage, BAPE, Carpaccio, EP Yaying, Ferrari, Gentle Monster, Rudsak, Wagyu House, TimeVallée

Largest location in New Jersey

Balenciaga, Dolce & Gabbana, Hermès, Gucci, Saint Laurent, Watches of Switzerland

Dine the Dream
85+

places to eat, from fine dining to grab-and-go

12 full-service restaurants

COMING SOON

Food Hall and food courts

The Food Hall, the Kosher Food Court and the Coca-Cola Eats Food Court

Nickelodeon Universe

The largest indoor theme park in the Western Hemisphere

DreamWorks Water Park

The world’s first and only DreamWorks Water Park

American Dream isn’t a mall. It’s a world-class stage for retail, entertainment, and leisure.

North America’s first and only indoor, real-snow, year-round ski and snowboard park

Attractions and Experiences

And more: Sea Life Aquarium, LEGOLAND Discovery Center, Activate, Angry Birds Mini Golf, Ninja Kidz Action Park, Hapik, Bam Kazam, Swing Suite, Great Big Game Show, The Escape Game, Minecraft Experience

DREAM LIVE

A 3,000-capacity, state-of-the-art performing arts theater

Where It All Happens
800+

events a year, from concerts and fashion shows to corporate and community events

American Dream

Leasing inquiries

lease.inquiries@americandream.com

Email the leasing team
Tenants, uses and plans shown are subject to change. Confidential: not to be copied or distributed without the Developer’s written permission.
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